The really short story

Ten Points is a Swedish footwear brand established 1983 with a difference. In a world obsessed with shortcuts, we walk the road less travelled. Every pair of shoes that wears our logo is designed and made by hand in Europe, using sustainable production methods and fair business practices. That’s why our shoes not only make you look great. They actually make you feel better as well.

The somewhat longer story

The company behind Ten Points was founded in Norrtälje, outside of Stockholm in 1983. Our first ever collection carrying the Ten Points logo was launched two years later. It became somewhat of a success and shortly thereafter we decided to renamed our company after the shoes.Ever since that first collection we’ve focused on our very own version of Swedish style. Our vision was (and still is) very simple: to create quality shoes that make the wearer feel special.

Those first years were marked by hard work finding the right manufacturers across Europe as well as finding dealers bold enough to back the new kid on the block. Once firmly established in the marketplace, Ten Points was given an even more refined fashion direction. We decided to step out of the mainstream and our design efforts became progressively sharper and more uniquely our own.

Today the Ten Points brand stands for quality shoes with modern, Swedish design and comfort. We’ve relocated our head offices to Ängelholm in the south of Sweden, but retain a showroom in Stockholm.

Ten Points in now one of Scandinavia’s best selling shoe brands and we’re represented   Sweden, Finland, Denmark, Norway, Germany, Austria, United Kingdom, Russia, the Czech Republic, Estonia and by webshop to many more countries.